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Why Is The Phone The Best Place To Brand & Promote?

Because it is used relentlessly by the vast majority of Americans!There are no age, sex, education or income
barriers. The world is on the smartphone. Every research program produces the same answers be it Pew,
Baylor University, Daily Mail, etc.

• People check their phones 150 times a day, according to Kleiner Perkins
Caufield & Byers’s annual Internet Trends report.

• People check their phones an average of 23 times a day for messaging,
22 times for a voice call and 18 times to get the time.(Pew)

• Many are so reliant on phones, they use them for 221 tasks every day.
• A study revealed that the average user reaches for their phone at 7:31am.
• Before leaving bed, the majority check the weather, news, and text friends.
• In an average week, the average user picks up their phone more than

1,500 times. (Tecmark study).
• The average owner uses this device for three hours and sixteen minutes

each day - or the equivalent of almost one full day a week. (Tecmark)
• Almost four in ten users admitted feeling lost without their gadgets.

Your Promotion Has Value To The Majority (Pew Research)

• Two Thirds of Americans Own A Smartphone
The Right Demographics • 64% of American adults own one as of January 2014
• 90% of American adults own a cell phone
• 90% of all adults have a phone • 32% of American adults own an e-reader
• 18-49 -98% have cell phones • 42% of American adults own a tablet computer
• Younger adults, minorities and lower-income Americans
They Find, Buy, Reserve or Talk To depend on their smartphone for internet access.
You
They See Your Brand Frequently (Pew Research)
• 81% text
• 60% go on the internet • 67% of cell owners find themselves checking their phone for
• 74% get directions messages, alerts, or calls — even when they don’t notice their phone
• 9% have texted a charitable donation ringing or vibrating.
• ½ get health information or banking
• 44% used for real estate research They Can Sleep With Your Brand (Pew Research)
• 43% to get a job
• 67% to keep up with community events • 44% of cell owners have slept with their phone next to their bed
-2- because they wanted to make sure they didn’t miss any calls, text
messages or other updates during the night.

• 29% of cell owners describe their cell phone as “something they
can’t imagine living without.”